Industrial Laser Solutions

About reACTIV Laser Systems

reACTIV Laser Systems is the manifestation of a world class laser systems manufacturer, conceived by Adam J. Nelson. His passion for knowledge, nurtured over many years in Service, Management, Product Development and Sales was the catalyst for building a superior laser manufacturing company.

Adam envisioned a laser partner that provided a more personalized and comprehensive solution, with a "one size does not fit all" philosophy. Standard equipment often falls short of expectations, but a collaborative and informative partnership ensures the development of a superior, often modular solution. His extensive knowledge of the technology coupled with a commitment to exceeding customer expectations is core to the exponential growth of the U.S.-based business.

The reACTIV Difference

A key differentiator is contract manufacturing within the company portfolio. This enables customers to grow into their laser system while benefitting from the process improvement that lasers provide. In addition, utilization of the latest technology sustains an intimate working knowledge and ensures qualified integration and support for evolving customer requirements. Each project comes with its own unique requirements. We consult closely and in-person with clients to determine exact goals and ensure a quality result. We deliver robust industrial laser systems with the best tools, features, and industry-leading technology — at a cost that works for your business. We enable our customers to shorten ROI, increase product throughput, and continue to grow their production profitability.

A culture of constant improvement within a growing team and more than 85 years of experience is...


Adam Nelson portrait, owner

Adam Nelson, CEO & Owner

Meet the Owner

Building his career from the ground up in the laser technology industry, Adam Nelson has had the luxury of being exposed to all aspects of this business and technology. He first began in field service and customer support and had the opportunity to learn the core and fundamental aspects of the technology. That experience, coupled with formal education in electronics and computer science, has been the foundation on which Adam has built reACTIV Laser Systems.

After working in customer support, Adam moved into project and custom equipment management. There he had his first experience offering laser equipment solutions to solve core needs within the customer’s manufacturing environment. This sparked Adam’s passion for partnerships and problem solving. After spending several years in this area, he moved fully into sales, working on turnkey and custom laser equipment solutions for customers throughout North America. Like his time in customer support, this gave him a wide breadth of experience in American manufacturing. The depth of technologies and variety of process equipment and capabilities continued to feed his passion for bringing solutions to customers.